Drive more unit-volume through large consumption areas like big hospitals, nursing homes etc. with larger packs and lower per-unit pricing.
Develop a combo-pack with special pricing for 350 ml size for oncologists, radiologists, Gastroenterologists at hospitals
Smaller pack 120ml focus on dentists & GP’s.
Shift positioning for large number of non-prescribers around pain management and Immediate relief; provide more compelling scientific support.

Diagnosed & analyzed input from 200+ respondents (sales team) in 6 wks.

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Managing Business Health