Decorative Ceilings

Challenge

Worlds leader in Building material unable to grow premium product volume, competition from unorganised segment restricts premium chargeable

Mandate

Grow sales by 50%. Improve mkt share from 10% to 15%

Diagnostic strategies and recommendations

• Unlock the product potential through repositioning...highlight untapped product quality features
• Creation of quality mark on the product to differentiate vis a vis local products
• Package product with service and warranty support to counter unorganised segment and support product premium
• Build awareness with specific promotional activities with the trade and consumer
• Rejig marketing strategies to derive a higher ROI