Baby Care - Consumer

Challenge

Leading baby products consumer company was grappling with high inventory, outstanding and low secondary sales.

Mandate

Define enablers to grow sales for the division by 25% from current <5%

Diagnostic strategies and recommendations

• Focus changed from multiple categories to 2-3 which have  higher growth potential and product strengths 
• Reduced concentration from 130 sku’s to 10 sku’s for next level of investment
• Identified gaps in distribution and market working how same can be improved
• Identified that price value relation was not established with sales team and how training and material could improve same