Company was facing 7 years of losses, low gross margins and a discount brand trying to make its presence in faucet
A new brand launched with superior value added features was heading for closure due to weak market acceptance
Market leader in mass market was struggling since last 4 years to establish itself in the premium segment of MHCV trucks
A challenger brand wants to grab share from the leader and double its volume in LED
A portfolio of 8 brands comprising a major speciality division wanted to identify reasons for degrowth and a plan to recover
A world leader was attempting to change consumer habits from one product format cream to foam and grow the market in value as well as upgrade its image
