Glass

Challenge

Leading glass manufacturer was anticipating new competition and wanted to retain margins in premium segment

Mandate

Find ways to grow sales and share for the premium products without changing product mix

Diagnostic strategies and recommendations

• Recasting the market working- moving the organization from primary to secondary orientation
• Identified gaps in marketing inputs and how a commodity product could be strengthened at retail
• Identified product & distribution gaps to be filled in
• Improvement in customer experience both at trade and applicator/ fabricator segment