Personal Care: Shaving

Challenge

Leading shaving company was entering a new product format to drive penetration and market share

Mandate

Find ways to grow sales and acceptance of new format for male customer

Diagnostic strategies and recommendations With Our expertise as an FMCG consulting firm, we have:

• Repositioned the product to target a different segment and to upgrade customers from cream to foam
• Changed the marketing inputs and story at the retail
• Retargeted advertising to appeal to a larger untapped customer segment