Pharmaceutical

Gastro Antacid

Worlds leading pharmaceutical company’s legacy brand, a market leader facing flat sales growth.

Grow sales by 15% from current 3% growth of 4 decade old brand

Shift in Product positioning to pain management and immediate relief to target large segment of non-prescribers.
Drive more unit-volume through large consumption areas like big hospitals, nursing homes etc.
Offer larger packs with lower per-unit pricing
Introduce a hospital combo-pack with special pricing for 350 ml size for oncologists, radiologist
Smaller pack 120ml focus on dentists/ GP’s