We Are

Evolution Strategy Advisors LLP (ESA) is a Strategy, Marketing & Sales, Alliances and Business Health Monitoring & Improvement Consulting Practice, specialising in the areas of consumer goods.

A consortium of experienced consumer industry professionals with proven operational & strategic knowledge and having delivered in your industry.

Areas of Expertise

Strategy & Business Transformation

Strategy & Business Transformation

We strategise the growth of businesses through our proprietary techniques and vast experience in transforming and restructuring organisations to...

Business Health Monitoring and Improvement

Business Health Monitoring and Improvement

We have pioneered the technique of monitoring business health and suggest improvements in any consumer business through analytics and business...

Operational Excellence in Marketing and Sales

Operational Excellence in Marketing and Sales

Our team has managed operational improvement in marketing strategy, brand management, product management, profitability improvement, sales...

Business Alliances

Business Alliances

We are able to bring together culturally like minded organisations to form alliances which cover brand licensing, manufacturing, technology and...

WHY ESA

Pioneers in Business Health

Pioneers in Business Health

ESA has collaborated with global leaders in business health monitoring and solutions to help companies identify their issues and growth drivers...

Only CXO’s on job

Only CXO’s on job

We understand that challenges in every organisation are unique and they need to be addressed by consultants who have deep understanding of the...

Partnering Execution

Partnering Execution

ESA works with clients to turn a strategic direction into tangible actions and improved performance. We work along with client teams to translate...

Proven Performance

Proven Performance

Our solutions have been implemented by clients and they have achieved the results in the next quarter itself. 80% of our clients come back Most of...

World leaders as clients

World leaders as clients

Our clients are world leaders or amongst the top players in the country. We have consulted leaders in automobiles, consumer durables, cigarettes...

Value based solutions

Value based solutions

ESA works with clients to offer practical solution which can be implemented within their budgets and infrastructure. Having a strong team which...

Sectors We Have Influenced

Consumer FMCG

Personal care, Oral care, Branded commodities, Snacks, Soft drink, Cigarettes, Magazines.

Consumer Durable

Wrist watches, Lighting, Fans.

Auto

Trucks MHV, LCV, SCV, Tyres

Constrution

Premium Faucets, Water pumps, Sun control , films, LED, Architectural glass,

Pharma

Cardiology, Diabetology, Gastrology, Womens care, Dermatology, Statins, Neurology etc

Services

Leadership Development, Executive Coaching, Human Resource Planning

TESTIMONIALS

What do our clients say about our work

Vineet is a seasoned marketing veteran and brings tremendous insights into the FMCG business. His sharp acumen and key marketing inputs helped us develop the brand architecture of some of our key projects as well as charter the overall strategic direction for these projects

Business head of a leading sports management Co
Business head of a leading sports management Co

We at VI John have been working with Vineet since the beginning of 2016 and he has been consulting us on all our major brands. We find him to have a good sense of our business and suggest strategies which have helped us grow and make more profits in this year. He has a good understanding of consumer and market insights and have been able to leverage our organisations strengths with his strategic recommendation to improve the business.

CEO of a World leader in shaving
CEO of a World leader in shaving

The insights were useful – and very different for the two projects…while we may have known some of the findings, the quantification was very useful.

Leadership team of a World leader in soft drink
Leadership team of a World leader in soft drink

I found the work done very insightful and practical to strategize specific action plans.

Leadership team of an International Automobile Co.
Leadership team of an International Automobile Co.

Our Work

Turned around a de growing business of Neuro Psychiatry for a Pharma world leader

Identified the top 4 growth drivers brands in the business portfolio of 10 and suggested improvements in marketing inputs and activation to drive business for them as well as key specialities which they need to focus on in which markets

A national challenger brand in lighting wanted to double its volumes in 6 months

Identified challenge was distribution growth was much below plan. The company’s policies as well as past record in market settlement, was limiting growth. Strategies for managing this change were recommended and implemented

A world leader in premium trucks wanted to grow by 5X in a year

The main challenge identified was customer segmentation had gone wrong and product was product being sold to mass market customer, resulting in negative word of mouth. Service and gaps were identified and product benefits highlighted to right customer to grow

Leader in building material for ceiling wanted to grow a business segment by 4X

One of the products of the company was not being accepted by the market due to price and was competing with the unbranded. We identified the areas of product superiority and built customer value with added service to justify price

World leader in tyres wanted to improve profitability for one of its tyre pattern in India

A new pattern was launched with value added features but priced lower than competitors Ideas were shared so that the company established its volumes and raised the prices too earning higher margin and establishing its presence in a premium segment

A world leader in snack food wanted to scale up a launch of a snack food in India

A new snack food variant/ brand extension was failing due to change in its taste, price, smell and communication, we identified the key reasons which affected growth and how each of the above parameters effected acceptance. A solution was presented to improve acceptance at national level

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Our Clients

Abbott
Asahi India Glass
Camlin Kokuyo
Ceat
Cello
Cipla
Crompton
Doorset
Eauset
Forbes Marshall
Four Square
Garware
Glenmark
Good Year
India Today Group
Ipca
Jhonson & Jhonson
Kurkure
Lupin
Majestic Sports
Marico
Parry
Patek Phillips
Pepsico
Pfizer
Pillsbury
Rhiti Sports
Saint Gobain
Seven
Shelltag
Tata Motors
UCB
Vi John
Vision India
Zobana
Area of Expertise