STRATEGIES FROM DIAGNOSTICS INSIGHTS AND OUR RECOMMENDATIONS
- Drive more unit-volume through large consumption areas like big hospitals, nursing homes etc. with larger packs and lower per-unit pricing.
- Develop a combo-pack with special pricing for 350 ml size for oncologists, radiologists, Gastroenterologists at hospitals
- Smaller pack 120ml focus on dentists & GP’s.
- Shift positioning for large number of non-prescribers around pain management and Immediate relief; provide more compelling scientific support.
Diagnosed & analyzed input from 200+ respondents (sales team) in 6 wks.