Evolution Strategy Advisors Marketing Consultant

Case Studies

Restructured a brand extension from premium hardware to designer lifestyle.

Challenge: A brand leader in a building hardware category had unsuccessfully entered into a lifestyle designer hardware category with low margins




  •  Brand renamed and launched with new identity & packaging
  • Launched internationally designed products and new product lines
  • Created a new positioning, segmentation and image to counter international brands
  • Increased price by 15-20% with the new image and new additions at higher margin
  • Pruned inventory by 25%, cutting low volume and low margin sku's
  • Impactful launch with trade a first of its kind and new approach to build dealer relations


  • 45% growth in top line in year 1
  • Gross margin improved by 50% in year 1
  • Established new identity seamlessly at trade and consumer level
  • Improved retail visibility at point of contact with customers


Business Diagnostics on one of the leading  brands in Pharma showed new opportunities for growth .


Challenge: One of the world's largest Pharma companies had been wanting to triple their growth on a 40 year old brand which is a category leader.




  • Diagnostics with the sales team showed new opportunities in varianting and flavouring
  • Identified growth opportunities in new product formats
  • Identified issues with current variants and reason for their low acceptability
  • Mapped competitive landscape and gain loss from competitors
  • Identified conflict in sales strategy due to dual sales team
  • Delivered solution in 4 weeks


  • Decision taken to replace unsuccessful variants
  • Speed up new variants and specifically identified flavors
  • Work started on new products and brand extensions


Establish an International sports personal care and male deo brand in a crowded market

Challenge: Establish a new personal care and fragrance brand in India a brand extension of an International sports wear leader.





  • Positioned the brand as per its international parent and segmented it to premium consumer
  • Identified only premium stores and launched the brand in modern retail and department stores with beauty advisors
  • Priced the product at a premium and innovated with selling combination packs


  • Largest selling brand in department store creating a new market in new channel 
  • Established the brand with 3% market share within a year with a premium price and positioning
  • Established a range of new products body wash, eau de toilette and launched a women's range