Evolution Strategy Advisors Marketing Consultant

What is Business Diagnostics

Understanding what drives a business

Business Diagnostics is a new field of study used to determine the health of a business or category by deep diving into sales and marketing operations. It helps us to understand what are the success drivers in your operational strategy


Its Diagnostics on execution

The success of any business is in execution and we diagnose issues arising out of gaps in execution. Our technique is useful to understand the true potential of any consumer business and decide on future investment. We mine business insights which lead to success and suggest remedial actions which can change the fortunes of any consumer facing business.

We generate insights and  business solutions from the stakeholders (i.e employees, sales people, dealers, distributors, gatekeepers or influencers etc) and suggest both micro and macro level changes in goto market plans, sales process, detailing, product presentation, pricing and positioning and distribution.

Through a marriage of consulting, diagnostic approach, data analytics and our own expertise in different industries we can determine why operational strategy succeeds or doesn't.

We represent NSi Business Solutions, CA, USA in India, who has developed this platform and is successfully running it in the US. We help clients determine the reasons for success of their products/ brands using a cloud based diagnostic, analytics and collaborative platform called CapturePlus. 

This platform allows us to talk to the sales force, distributors, dealers, and customers as an independent consultant. Using our own techniques of interaction we get new insights which helps us create a new strategic direction or a course correction in the operational strategy.

We take consulting to an operational strategy level thus ensuring better implementation of corporate strategy.

We consult brands/ products of midsized and large corporates in identifying growth drivers and also find out new insights which leads to improving operational strategy.

Our clients are leading companies in India from various B2C industries:

  • FMCG: Pepsi, General Mills, Marico, Godfrey Philips
  • Durables: Crompton Greaves
  • Auto: Tata Motors, Ceat, Goodyear
  • Pharma: Lupin, Glenmark, Pfizer, J&J, Cipla, Merck, UCB

We have worked on business challenges ranging from:

  • Understanding what limits future growth of mature products/ brands
  • Growth strategy for mature brands
  • Identifying opportunities for growth of products/ brands
  • A diagnostic on new product launch and how well its being accepted
  • Trade acceptance of new strategy and how can  we derive more benefits from a business situation
  • Understanding drivers to success of products and how can we leverage this further