Started in 2013 with a team of professional CXO’s who had a string of success leading both India and International brands. The core team had brought in many innovations in doing business, created new products and categories, created market leaders and significantly added to share holders wealth. They had also created international alliances with world leaders . The team felt the need to offer their skills to more and more companies so that they too can become global organisations.
We started by offering opportunities for business alliances and were representing some of the leading international brands in Cosmetics, Personal care, Home Appliances and other FMCG categories.
The services were soon expanded to strategy, business transformation and business health improvement.
Uniqueness of Our Approach
We have pioneered the technique of Business Health and have developed a proprietary method of evaluating business on those parameters which matter. We have married the business results which to the cause which are related to softer individual related parameters: perceptions, biases, culture and assumptions. These are what affects our ability to show results. By directly relating the two we were able to bring forth how each of these affect business results.
Having understood the above parameters which drive results and an organisational inherent strengths we were able to bring in transformation. Sales and Marketing Operations were restructured working towards a new strategy taking the culture into account. The success was ensured by guiding execution