Evolution Strategy Advisors Marketing Consultant

Our Offerings

We consult on  marketing and sales strategy for consumer business:
  • FMCG: Skin care, hair care, home care and more
  • Durables: home & kitchen appliances and electronics
  • OTC: balms, condoms and more
  • Branded packaged Food & commodities  oils, rice, tea etc
  • Branded building  material & fittings
We  also create opportunities for Indian companies to tie up with international brands
  • Licensing brands
  • Joint Ventures


Vineet Trakroo , CEO & Chief Evolution Officer

A Consumer Marketing Strategist who has evolved a number of brands and categories in India. He is an expert in driving innovation in strategy, product development and communication. With over 22 years of experience managing organisations and brand strategies, his portfolio includes managing start-ups, restructuring marketing and sales operations and establishing a large portfolio of consumer brands both for Indian and multinational organisations.

Vineet has a vast experience of working across consumer goods industries namely personal care, OTC, packaged edible oils, kitchen & home appliances, glues and the electrical industry. He is a Marketing and sales strategist, has been CMO with Usha International, Head of Marketing for CavinKare, Pidilite- Fevicol. Head Of Sales and Marketing for  Beiersdorf and Ahmed Oil mills- Postman oils.

•BE Electrical, MBA: Jamnalal Bajaj  •Awarded, “50 Most Talented Brand Leaders of India"also have a team of industry professionals at CXO level who have domain expertise in your industry.


Leapfrog Strategy Consultants

 We are an alliance of branding and marketing experience set up to partner clients from strategy to execution.

Together we create value for our clients. We have come together to consult clients on upstream and restructuring projects on brand & marketing strategy covering, positioning, segmentation, product innovation, goto market plans and implementation of the same. We go beyond consulting and partner your marketing & sales teams and agencies to deliver what we plan. We take accountability for our strategy and implementation.

Leapfrog ( ) is a 6 year old organisation and is represented by its founders:

Hamsini Shivakumar is an accomplished brand strategist, meticulous researcher and gifted communications thinker. As Executive Vice President and Head of Strategic Planning at JWT Mumbai, developed original frameworks for financial branding and positioning, activation planning and advertising evaluation. She has two decades of experience in a range of consumer industries namely personal care,  foods, durables, jewellery, financial services, spirits and beverages, etc.


Board Consulting
  •  FMCG Personal care
  •  Toothbrush & hair brush FMCG
  •  Premium Faucet- Durables​ / Building Material industry
  •  Food fmcg

Diagnostics in Sales and Marketing 

Have done assignments with large corporate clients across B2C and B2B sectors in:

  • FMCG: Food, cigarette, personal care, soft drinks: Pepsi, Godfrey Philips, General Mills, etc
  • Automobiles and ancillaries; Tata Motors, Goodyear, Ceat
  • Durables: Crompton Greaves
  • Pharma: Cipla, Pfizer, Lupin, Glenmark, UCB, IPCA, etc
  • Engineering: Forbes Marshall
Marketing and Sales Consulting
  • Patek Philippe: Premium Wrist watches
  • Murugappa Group: E.I.D. Parry, Parry's Sugar
  • Dorset- Eauset premium faucets
  • VI John Personal Care Range Of Products
  • Kamani Oil Industries: Riso Rice bran Oil
  • Rhiti Sports: 7 by M S Dhoni
  • Majestic Auto
  • Garware Polyester
Licensing and Joint Ventures
  • Honeywell & Westinghouse in the consumer home appliance space
  • SeeSee and -417 skin care: Dead Sea Cosmetics
  • World's No. 1 International fragrance and cosmetic brands
  • Healthy Snack food
  • Many other International  brands are available in the consumer space

We would like to discuss your challenges over a cup of coffee

 Please contact us on:

Vineet Trakroo
Gurgaon Office
W1 B 066, Wellington Estate, DLF Phase V, Gurgaon 122009, India
Mumbai Office
501, Ave Maria, Dr Ambedkar Road, Khar West, Mumbai 400052, India