Evolution Strategy Advisors Marketing Consultant


The Knowledge Within

February 8, 2015


After having worked for over 2 decades and interacted with a number of CEO's and CXO I have found that organisations spend a lot more to listen to t…

Read more

Trendz: A doctor for your business: Diagnostics in marketing & sales

October 1, 2014

You must be wondering, what's diagnostics got to do in marketing and sales, isn't this the domain of doctors, labs and hospitals. Yes it also is. As b…

Read more

Modi`s Cabinet : All the King`s Men and Women

May 28, 2014

Brand Modi: A challenger's strategy

May 20, 2014

TrendZ: Get the power of Brand Licensing for your Consumer products

May 9, 2014

Today licensing generates more than US$ 5+ Billion in royalties and contributes to US$ 100+ Billion in retail sales. The industry has healthy growth o…

Read more

TrendZ: Get the best out of research

April 10, 2014

The FMCG sector uses organised research extensively but this tool is sparingly used by Durable, Food, Packaged Commodities, OTC and Consumer Electron…

Read more Mon, 30 Nov -0001 00:00:00 +0000 vtrakroo

April 10, 2014

TrendZ : Are celebrity endorsements effective?

February 18, 2014

Indians go crazy over celebrities and why not - the world does too. Endorsements have been known to have benefitting brands with an increase in their …

Read more

TrendZ : 8 strategies for managing in an economic slowdown, a Challengers perspective

January 24, 2014

Many CEOs of consumer companies are complaining about a slowdown affecting their growth and profitability. But does a slowdown really effect the 2nd …

Read more

Winds of Change

January 21, 2014

How often do you see a Chief Minister of a state standing up to the center sleeping on streets to protest like a common man. What Arvind Kejriwal is d…

Read more

India TrendZ : The Digital Evolution

January 2, 2014

Digital revolution has been on in India since few years but it’s full blown effects will be felt in the coming years in schools, government interface …

Read more