Evolution Strategy Advisors Marketing Consultant


The Knowledge Within


After having worked for over 2 decades and interacted with a number of CEO's and CXO I have found that organisations spend a lot more to listen to t…

Read more

Trendz: A doctor for your business: Diagnostics in marketing & sales

You must be wondering, what's diagnostics got to do in marketing and sales, isn't this the domain of doctors, labs and hospitals. Yes it also is. As b…

Read more

Modi`s Cabinet : All the King`s Men and Women

Brand Modi: A challenger's strategy

TrendZ: Get the power of Brand Licensing for your Consumer products

Today licensing generates more than US$ 5+ Billion in royalties and contributes to US$ 100+ Billion in retail sales. The industry has healthy growth o…

Read more

TrendZ: Get the best out of research

The FMCG sector uses organised research extensively but this tool is sparingly used by Durable, Food, Packaged Commodities, OTC and Consumer Electron…

Read more Mon, 30 Nov -0001 00:00:00 +0000 vtrakroo

TrendZ : Are celebrity endorsements effective?

Indians go crazy over celebrities and why not - the world does too. Endorsements have been known to have benefitting brands with an increase in their …

Read more

TrendZ : 8 strategies for managing in an economic slowdown, a Challengers perspective

Many CEOs of consumer companies are complaining about a slowdown affecting their growth and profitability. But does a slowdown really effect the 2nd …

Read more

Winds of Change

How often do you see a Chief Minister of a state standing up to the center sleeping on streets to protest like a common man. What Arvind Kejriwal is d…

Read more

India TrendZ : The Digital Evolution

Digital revolution has been on in India since few years but it’s full blown effects will be felt in the coming years in schools, government interface …

Read more